Growing your podcast audience with Amanda Cook

Growing your podcast audience with Amanda Cook

Amanda Cook is the fabulous featured Podcast Diva for episode 15. Amanda recently reached the 100th episode of The Wellpreneur Podcast – a weekly show on digital marketing and business inspiration and advice, especially for wellness entrepreneurs.

‘What if I did a podcast, that could be fun.  That’s been the best decision!’

Reaching 100 episodes is a special milestone that deserves congratulations (and the title of Podcast Diva). It takes commitment and resilience to produce a podcast week after week. It also means Amanda knows what she’s talking about when it comes to podcasting, as you’ll hear in this episode as we talk about:

Starting and growing your podcast audience

  • Where the name Wellpreneur came from
  • How Amanda went from computer science to wellness coach
  • Amanda’s first podcast in 2005 – ‘How not to be dreadful’
  • How she came to start the podcast
  • The best decision Amanda made
  • Who Amanda’s audience and how does she know
  • The power of a Facebook group
  • Why you don’t want to be perfect from the beginning
  • Growing your podcast audience
  • Content marketing the organic way
  • How to use Instagram as a key communication tool
  • Match your content to your ideal audience
  • How to effectively curate Instagram content
  • From podcasting to sale in Amanda’s business
  • The power of podcasting over blogging
  • The sponsorship dilemma
  • Sponsoring yourself
  • The links you need in your show notes and where to put them
  • One Instagram tip that will get you more subscriptions
  • Outsourcing
  • The workflow
  • Why you don’t need to get hung up on hiring help
  • Play to your strengths
  • How listening to your episodes will help you find your voice
  • Show notes technique
  • The advantages of Zoom over Skype to record interviews
  • What podcasting has done for Amanda

 ‘I’ve got to do something, I’ve got to save myself,  I’m basically dying inside.’


  • Blue snowball microphone
  • Macbook pro
  • Zoom H2N (portable recorder) for travelling

‘There’s no way you can start out of the gate with everything perfect…until you start you don’t know what your audience wants.’

A favourite episode of your podcast

Episodes 43 – 45 are a part step by step series on how to hire an assistant.

‘Don’t let money be a limiting factor.’

A podcast diva you like listening to

  • On Being by Christa Tippit

Where to find Amanda Cook

At her website:


  • Fiverr –  for intros and outros
  • Upwork – for hiring people to do your editing, show notes etc
  • Trello – shared online project management tool
  • Zoom – video conference platform for recording a podcast

Thank you for listening

If you’ve enjoyed the show please let me know by way of a review or by liking and commenting on the Podcast Diva Facebook page and following and sending a tweet. Most importantly please subscribe to the show to automatically download every episode.

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