Amanda Cook is the fabulous featured Podcast Diva for episode 15. Amanda recently reached the 100th episode of The Wellpreneur Podcast – a weekly show on digital marketing and business inspiration and advice, especially for wellness entrepreneurs.
‘What if I did a podcast, that could be fun. That’s been the best decision!’
Reaching 100 episodes is a special milestone that deserves congratulations (and the title of Podcast Diva). It takes commitment and resilience to produce a podcast week after week. It also means Amanda knows what she’s talking about when it comes to podcasting, as you’ll hear in this episode as we talk about:
Starting and growing your podcast audience
- Where the name Wellpreneur came from
- How Amanda went from computer science to wellness coach
- Amanda’s first podcast in 2005 – ‘How not to be dreadful’
- How she came to start the podcast
- The best decision Amanda made
- Who Amanda’s audience and how does she know
- The power of a Facebook group
- Why you don’t want to be perfect from the beginning
- Growing your podcast audience
- Content marketing the organic way
- How to use Instagram as a key communication tool
- Match your content to your ideal audience
- How to effectively curate Instagram content
- From podcasting to sale in Amanda’s business
- The power of podcasting over blogging
- The sponsorship dilemma
- Sponsoring yourself
- The links you need in your show notes and where to put them
- One Instagram tip that will get you more subscriptions
- Outsourcing
- The workflow
- Why you don’t need to get hung up on hiring help
- Play to your strengths
- How listening to your episodes will help you find your voice
- Show notes technique
- The advantages of Zoom over Skype to record interviews
- What podcasting has done for Amanda
‘I’ve got to do something, I’ve got to save myself, I’m basically dying inside.’
Equipment
- Blue snowball microphone
- Macbook pro
- Zoom H2N (portable recorder) for travelling
‘There’s no way you can start out of the gate with everything perfect…until you start you don’t know what your audience wants.’
A favourite episode of your podcast
Episodes 43 – 45 are a part step by step series on how to hire an assistant.
‘Don’t let money be a limiting factor.’
A podcast diva you like listening to
- On Being by Christa Tippit
Where to find Amanda Cook
At her website: wellpreneuronline.com
Links:
- Fiverr – for intros and outros
- Upwork – for hiring people to do your editing, show notes etc
- Trello – shared online project management tool
- Zoom – video conference platform for recording a podcast
Thank you for listening
If you’ve enjoyed the show please let me know by way of a review or by liking and commenting on the Podcast Diva Facebook page and following and sending a tweet. Most importantly please subscribe to the show to automatically download every episode.
